For LA-based clothing company For Days, closing the loop (and subsequently limiting clothing waste and closet clutter) is a primary goal. The brand’s collection of elevated basics (made from a blend of 70% virgin cotton and 30% recycled material) includes unisex joggers, hoodies, long- and short-sleeve shirts and more—all for $38 each.
When you buy an item from For Days, your membership is included. With said membership, you’re entitled to $8 swaps. That means once you’re through with your item, simply return it in a pre-labeled recycle box and (for $8) For Days will send a new one. The apparel you return is collected, categorized, sanitized, broken down and blended into new yarn. That yarn is used to make future GOTS-certified organic releases. But they’ll also take any other brand’s clothing you wish to recycle, and give you a $4 credit in exchange. Your unwanted T-shirts and jeans can be turned into everything from pillow stuffing to floor padding.
“I often question the future and believe the time is now to rethink our relationship to commerce. Our current model of produce, purchase, pollute doesn’t make sense—it isn’t sustainable or efficient. I wanted to create a new model for commerce that would shift industry behavior and empower people to connect to product in a new way,” says founder, Kristy Caylor. “For Days was my reaction to the question, ‘What does the future of commerce look like?’ And for me, the future is this shift from ownership to access.”
Fast fashion often forces companies to use cheap, non-recyclable materials. For consumers, that converts to needing more products more often and subsequently more waste. But, with For Days, the goal is quite the opposite. “We want to reverse the devastating environmental effects of the fashion industry with a fun, freeing and optimistic system. There is an over-production of inventory with no end-of-life solution,” Caylor explains.
“As a platform for circular consumption, we can imagine most of our lives operating this way, where things can come and go as we need them, without creating waste. We wanted to create a product that’s good for our members, good for the planet, and good for our ecosystem,” she concludes, “and this concept of a closed-loop system allows us to repurpose materials in a meaningful way.”
Images courtesy of For Days