Hautlence is a new watch brand and an anagram of the Swiss town Neuchatel, the homebase of the line's young entrepreneurs, Renaud De Retz, Guillaume Tetu and François Quentin. Not traditional watchmakers themselves, they designed the first Hautlence out of frustration with the lack of innovation in the high-end watch industry.

The Hautlence utilizes a variety of digit-revealing and obscuring jump hour discs and retrograde minutes within a highly three-dimensional display. All watches feature hand-winding Peseux 7001 caliber movements and cases made of 18k yellow, pink and grey gold, built to the 16:9 ratio of a television screen. The Hautlence only comes in a limited-edition series of 88 models of each six styles.