At the first PROJECT NY of 2019, COOL HUNTING attended as more than just members of the media. Partnering with PROJECT on a standalone booth and a playful initiative, we urged attendees (primarily buyers and retailers) to really immerse themselves and visit plenty of the brands on exhibit.
Situated just to the right of the show’s main entrance, our booth (designed and outfitted in partnership with Herman Miller) displayed a vast number of winnable products—all of which, including a pair of mohair Eames chairs, were given away to participants of our scavenger hunt. Other prizes included a handful of suitcases from Arlo Skye, a NAKED Labs mirror, a pair of Master & Dynamic MW07 headphones, gift cards from Sister City, Warby Parker and Rhone, custom bags from Troubadour, sunglasses from Ray-Ban and much more.
The hunt listed 16 of our favorite brands (each pinpointed on a map) at the event and required participants make the effort to visit as many of them as possible during their time at PROJECT. The list included Atomic Mission Gear, Bellroy, Bogner, Brackish Bowties, Frame Denim, Good Man, Grenfell, John Smedley, Moore & Giles, Myths, Paraboot, ParaJumpers, Rhone, Stolen Riches, Troubadour and Wilde Vertigga. Bonus questions were listed on the map and each answer could be discovered by having a brief conversation with a brand’s representative. The more answered correctly and the more brands visited, the bigger the prize.
On their way out, participants returned their scavenger hunt activity papers to the COOL HUNTING booth and retrieved their prizes. (All participants scored a Purist Mover Bottle and a packet of Liquid IV). Retailers and buyers remarked at the usefulness of the game; the extra incentive encouraged them to visit brands they would’ve otherwise skipped—resulting in orders and connections being made.
Images by Josh Rubin