Setting out to make the perfect tote, Parisian design label Jardins Florian teamed up with the Portland-based craftsmen of The Good Flock. Together they have created a stylishly minimal bag that speaks through its quality materials and handsome detailing.
Made by hand from waxed cotton canvas and vegetable tanned leather, the tote reflects the conscious design approach of both makers, who share a desire to make beautiful functional products with the least environmental impact possible. As Florian Gonzalez, founder of Jardins Florian, explains, the design process was dedicated to the art of “keeping things simple.”
“We did not want to use any hardware or zips, so that the bag would be made of only two materials, both bio-degradable,” says Gonzalez about their effort to make a tote with a closure. “The design battle to find how to close the bag in an original and functional manner led us to months of prototyping and eventually to the beautiful leather flap one can see on the final model.”
Such rigor is evoked in The Good Flock’s three design principles: “Use wholesome materials, work with a conscience and design with minimal waste.” Marco Murillo, founder of The Good Flock, heralds their work as “products that can be buried in your backyard. They are made of wholesome things that won’t hurt the earth or trees or worms, even the mean ones.”
Gonzalez describes Jardins Florian as a “modern-day Maison” that designs and sells quality goods. With an exceptional eye for design, Gonzalez also benefits from a savvy approach to collaboration, so far working with luxury brands to create his products. Currently this includes an organic scented candle made with spa brand ila and a customized limited-edition Rolex Watch with Bamford Watch Department.
The Good Flock + Jardins Florian tote bag is available online for £250 (about $387) for a limited time (they indicate the next edition will come in different colors and at a higher price).