Scandinavian Spring/Summer 2010 Sunglasses

A selection of new shades from Stockholm's fashion set

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Emerging like edgy first blooms, a slew of new sunglasses from Stockholm are challenging other fashion capitals known for quality, stylish accessories. Both fashion forward frames and reconceived classics pop as the main styles, but three brands in particular have us excited for blues skies ahead.

Whyred (above) introduced handmade tortoiseshell frames with a sophisticated retro aesthetic. Taking their inspiration from The Who manager Pete Meaden, the look fits right in with the brand’s modern collections abiding by the motto “clean living under difficult circumstances.” The unisex sunglasses sell online for $340.


The Scandinavian staple Cheap Monday leaves nothing to chance with a ride range of styles and colors. (See more in the gallery below.) Putting their spin on the classic Wayfarer, the label adds wire arms in place of plastic while leaving the main shape intact. Rounded edges and cat eye frames in pastels make a more feminine choice, while stylish dark blue plastic rims and gun metal wire aviators bring a harder edge. Pick them up from their store in Copenhagen and online from Urban Outfitters or Tobi for around $40.

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The Local Firm continues to reinvent the standard plastic sunglasses—last year, by squaring out the frame and oversizing it slightly. Now they’re even bigger with a more obvious block shape inspired by 3D glasses and ’80s electronica. The dark gray frames of its two models (Shadow or Dust) will sit nicely on the tanned and buff as well as the more pasty-faced. Both styles sell online for kr 995.