As the colder seasons approach, a collective sigh can be heard all over the Northern Hemisphere. Few times of the year flatter the sartorially-minded quite like fall and winter, with ample opportunities to experiment with layering and jump on the cozy “softwear” movement. Championing said movement with sweats on sweats on sweats, is Sködia, a new brand from NYC-by-way-of-Australia designer Jess McKie. Sködia is all about wearability and comfort, with a focus on minimalist design and hushed tones. For a proper launch, the brand’s debut collection hit Opening Ceremony in NYC earlier in September, and is now available online as of today.
“Softwear is a mix of classic, wearable pieces—such as a sweatsuit—that can be worn throughout any interaction in a ‘uniform’ mentality,” explains McKie of the genre she might very well have made up. “We try to keep true to simpler silhouettes so we can focus more on fit, attention to detail and unique fabrics such as terry cloth, boiled wool, tyvek, bamboo cotton, etc.” Raw hemlines and clean, sharp lines combined with both basic and tech materials make the debut collection uniquely approachable.
Central to the brand is the concept of modularity—the ability to mix and match most pieces into any number of outfits for any number of situations. By sticking to a consistent color palette and favoring minimalist silhouettes and often unisex designs, the collection grows in its versatility. As such, the concept is universally appealing—few outfits sound more comfortable than a terry cloth jumper with sweats.
Sködia is now available at Opening Ceremony in NYC and LA, as well as online as of today. Check Sködia for a closer look at their F/W ’14 collection and keep an eye out for more softwear to come down the line.
Images by Nathan Perkel, courtesy of Sködia