Ultra-Soft T-Shirts by Schooner

An environmentally friendly and socially responsible wardrobe essential by the young British label

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One of the eternal wardrobe classics (the hunt for which has almost become a cliché) is the perfect white T-shirt. In East London, one in particular from a new company looks set to become a serious contender for the title. Schooner—which launched late this summer—is the work of Kemal Yalcinkaya and Ali Saribas and focuses on “essentials made better.” The company’s first product is an all-white, crewneck T-shirt with a small Schooner print by the bottom lining on the back. It’s ultra-soft, with just the right amount of stretch, and the neckline and slightly longer sleeves make for a T-shirt that looks equally good worn with old denim shorts as with more formal ensembles.


Made from 100% organic cotton, the T-shirts are delivered to your door in a fully recyclable packaging. “We are trying our best to keep the retail price at a minimum to showcase that something that has been produced ethically and environmentally friendly can not only be of high quality, but also not at astronomic prices,” Yalcinkaya tells CH.

Schooner’s unique selling point is that the T-shirts do good as well as look good: 20% of the price is donated to War Child, a charity that works to help vulnerable children in war-torn countries including Afghanistan, Central African Republic, Democratic Republic of Congo, Iraq and Uganda. Most recently, the charity has worked with Syrian refugees in Lebanon and Jordan. Schooner’s aim is to increase global awareness of the difficulties children have to go through in conflict areas, Yalcinkaya says. “We wanted to help today to ensure a better tomorrow for the most vulnerable children whose families, communities and schools have been torn apart by war.”

Schooner is now available online and delivers to the UK and EU. Their T-shirts retail for £11.

Images courtesy of Schooner