The debut line of Axis Shavers promises a new generation of shaving for men used to inferior old-fashioned tools. Using their own "Axis Flex" technology, both rotary and foil versions are designed to bend to the contours of a face for a "super smooth shave" or "the closest shave yet" and feature an ergonomic design in a candy-colored palette. Most of the 15 models feature anti-slip rubber grips, are rechargeable and can be used corded or cordless. Some are battery operated and many offer LED charge indicators. Foil models have a variety of cutting implements, like dual heads and pop-up trimmers, that Axis calls Phase4 or Phase5 technology depending on the number of types of cutters. Other features includes batteries that last for up to 14 days, speed, power and "ultra quiet technology." Starting at around $50, most Axis shavers cost upwards of $100 and eventually they will be sold in their own online store, but for now several are available from Fortunoff.