How Spotify is Perfecting Music Curation

Pandora, Rdio, Apple and Tidal all offer their own versions of music curation, but one service, Spotify, seems to have cracked the code. The streaming service’s popular Discover Weekly feature has found a way to spot tracks that users will actually enjoy, without remaining too safe or straying too far from personal taste. The team behind Discover Weekly admits the product is far from perfect but, as The Verge found out on a recent trip to Spotify’s offices, there’s a lot still to come—including a new feature called Fresh Finds that trawls music blogs to unearth songs just before they catch on.