Why So Many Devices Want to Talk to You

It seems like every new device wants to talk to you these days, from refrigerators to pillows to water bottles and more. Fast Company has dubbed the trend the “Talkpocalypse” and offers a few insights into why so many companies are obsessed with your ears’ attention. In addition to adding the obvious benefit of convenience, voice-control allows companies a chance at profiting from referral purchases. Now, start-ups are eager to equip their devices with the tech to take a bite out of the overwhelming presence (and earnings) of Google’s Cortana, Apple’s Siri and Amazon’s Alexa.