Purse organizers might seem like fodder for a late night infomercial, but as our handbags grow and necessities change the desire to add some order to the chaos increases. Solving this problem in style is Inouïs, a luxe insert to organize the contents of your bag that also makes it easy to switch purses quickly. What sets Inouïs apart is that it actually looks good, bringing a heightened level of aesthetic to a historically bland and boring solution.
Inouïs provides a jet-setting woman access to her boarding pass, flight atomizer, mints and mobile phone with equal ease, at the same time neatly stashing the daily essentials of any urbanite who carries her life around in her handbag.
Each set includes three pieces: a core insert with more than twenty
pockets, a detachable wristlet for grab-and-go basics and a small business card holder.
Available in soft leather or silky fabric, Inouïs organizers sell online at
Inouïs, with prices ranging from $200-$350.