Forget making the two-hour trek to the Hamptons or upstate New York along with the mass of people with the exact same plan. Instead, why not consider treating yourself to a staycation in NYC: when you want to escape the hubbub and the heat, the newly opened Ludlow—from the hoteliers behind the Jane, the Marlton, the Bowery and more—is an epicurean option and at a lower price during the months of its soft opening.
Situated across the street from historic Katz’s Delicatessen, the hotel has camouflaged itself among the grungy bars, independent boutiques and small, diverse dining spots in the the Lower East Side neighborhood. The hotel is still in the midst of finishing up construction on the ground-floor lounge (whose garden patio looks extremely promising) as well as the restaurant, but the building is overall quiet and serene.
The interior furnishings are minimal, like the petrified tree stumps from Brooklyn’s Organic Modernism in lieu of traditional bedside tables; but the hotel’s pièce de résistance are its bathrooms, particularly the ones found in the Loft Queen rooms, which have a separate bathtub and rain shower—not to mention, a humongous window. The space, embellished with golden brass fixtures and a Hollywood-style vanity mirror, is stocked with amenities from NYC-based Red Flower (a company that is serious about their natural, environmentally responsible formulas) and bathrobes from experimental fashion house Maison Martin Margiela. Forget packing clothes; a six pack of cold beer and some luxe bubble bath is all that’s needed to complete the bathroom’s transformation into a DIY spa. And if you’re in an east-facing room (with nary a high-rise in sight), it’s easy to forget—if for a moment—that you’re in the city.
This summer, soft opening rates at The Ludlow start at $165 with the aforementioned Loft Queen rooms going at $245. The hotel will switch to its standard rates once construction on the ground floor is complete and the restaurant, Dirty French, opens—in late August or early September. To book a reservation and find more information on rooms and rates, visit their website.
Photos by Nara Shin