Patagonia’s Latest Film Aims to Defend the Majestic Jumbo Valley

In Patagonia’s latest feature film “Jumbo Wild: The Movement,” the environmentally-focused outdoors company uncovers the ongoing battle between British Columbian locals and the developers who want to build upon their land. More specifically, these developers want to raise a massive ski-resort in the heart of the cherished Jumbo Valley, which, until now, has remained one of North America’s most majestic landscapes and the home to both the indigenous Ktunaxa Nation and a large population of wild grizzly bears. Watch a short preview of the film at Selectism and learn how you can keep Jumbo wild over at Patagonia.