The year was 1979. Cable television had just broken the big three television networks' stranglehold in America when Jaime Davidovich began appearing on boob tubes across New York City.
Appearing every week on "The Live! Show," Davidovich developed the character Dr. Videovich, a satirical television psychologist who claimed to treat TV addiction. The show featured fake advertisements for Videovich's treatments and products as well as "interviews" with guests—some real, others the product of Davidovich's absurd sense of humor.
What emerged was a regular broadcast of Davidovich's video art, which the Argentina-born artist began developing in the late 1960s.
Nearly twenty years later, Davidovich is exhibiting this retrospective of some of the highs and lows of this strange chapter of television history at London's Seventeen Gallery.
Get a taste of Davidovich's video art from that era from this 90-second YouTube clip.
The Live! Show
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