Animated Conductive Ink Walls

At this year’s Retail Design Expo in London, creative agency Dalziel + Pow is showcasing what they think may be the future of the shopping experience. The UK-based agency designed and built an interactive wall that animates screen-printed illustrations as participants touch pre-programmed trigger points. Dalziel + Pow hopes that the technology used in the playful wall will one day be used to engage and inform customers in retail spaces the world over.