The Jacques Cousteau iPhone app, an electric camper, musical tree rings and more in our look at the web this week

The work of augmented reality trailblazers Reed + Rader, “Pow” is a series of animated gifs that brilliantly combines avant fashion and low-tech digital art. The Brooklyn-based duo created the gifs, inspired by 8 bit video games, for the debut menswear collection of Central Saint Martins Graduate Student Chi He.