For many, the credit sequence of Netflix’s new hit sci-fi series “Stranger Things” becomes obsession-worthy by the second episode. The show’s title slowly reveals itself after interwoven cuts of cast member names placed in portions of the glowing nameplate. The font, which has already been puzzled over greatly, happens to be ITC Benguiat. The show’s creators, the Duffer Brothers, tasked design firm Imaginary Forces with creating something that carried the essence and energy of 15 book cover titles they selected. Imaginary Forces committed to ITC Benguiat, one of hundreds of fonts developed by Ed Benguiat. The Telegraph delves into a full profile of Benguiat’s work—and you’ll be surprised by just how familiar it all is.