What It Took to Redesign Instagram

Many today are waking up with a new colorful icon on their phones. Instagram has overhauled its logo and user interface, with the former boasting a bright pop of pinks and oranges and the latter dressed down in grayscale. Instagram’s head of design recently spoke with It’s Nice That about the redesign, explaining exactly what it took to reimagine the look of the one of the most popular apps in the world and how he and the rest of his team were able to preserve the spirit of the previous aesthetic: “Our thinking is [the logo] looks like the sunset picture that everyone’s trying to take. We wanted it to feel warm, optimistic and fun.”