COOL HUNTING FOR GAP
A pop up in NYC featuring locally-sourced goods
UPDATE, 3 January 2011: Cool Hunting for Gap is now closed. Thank you to all of our customers, friends, partners and vendors who helped make this amazing project happen!
For the 2010 holiday season we’re proud to introduce our first-ever pop up store, bringing together products from independent companies based in the New York region. Set in Gap’s project space on 5th Avenue, the store is a Cool Hunting production from top to bottom. Our editors hand-picked each item using the same principles—innovative design, artisan craftsmanship, social and environmental consciousness—that attract the site’s following of over 700,000 monthly readers.
The resulting assortment ranges from Grado headphones to Amy Sedaris’ new book to exclusive one-offs by Jonathan Adler. We’ve also included a series of Cool Hunting collaborations, such as limited-edition Mast Brothers chocolate and an Outlier cycling cap, along with a mini-installation of our digital content.
To come up with a space for showing all these products, we assembled a cast of local partners. ByKenyan designed the interiors, which feature decorative painting by Evolving Image and After the Barn’s wood reclaimed from barns upstate. RCRD LBL put together a soundtrack of New York bands and Matt Van Ekeren designed a graphic identity.
We’re excited to be working with Gap, a pioneering retailer that redefined American fashion on a global level, to give shoppers a truly unique, local experience.
The shop will be open seven days a week through January 2nd (except for Christmas day) and is located on 5th Avenue between 53rd and 54th Streets.