London-based electronic producer Raffertie’s new release “Build Me Up” channels ’90s R&B hooks set against layered synth lines with bass-shaking drums. While the track alone is enough to garner your attention, director Vincent Haycock’s unique visuals transform the song into an emotional yet bleak portrayal of inner-city life in South Central LA. Haycock filmed the day-to-day of three brothers, with every cast member and “set” a part of their real lives. Minimalist lighting and striking cinematography, along with supernatural effects, create a sense of impending doom juxtaposed with the brightness and life brought out by children.
Raffertie: Build Me Up