Dover Street Market Thrives in Defiance

Dover Street Market, founded by couple, and heads of line Comme des Garçons, Rei Kawakubo and Adrian Joffe, has found success in the retail space by defying the setting, methods, and stocking practices of traditional stores. Their brand coexists in each of Dover Street Market’s six locations with competitors and upstarts alike; streetwear, luxury, and everyday items are placed throughout the store like a bazaar: “Dover Street Market groups most of its single-brand spaces, which make up the majority of the floor plan, by creator, giving each designer permission to dream up site-specific installations. As long as they put up panels to protect walls and conform to strict size requirements, almost anything goes,” Alexandra Marshall of the Wall Street Journal writes. But the idea has become more than just a retail space; the hospitality of Kawakubo and Joffe has helped launch brands like Gosha Rubchinskiy and Jacquemus, and their fluid business style has remained relentless through trends and market crashes alike. Read more in-depth analysis at the Wall Street Journal.