Six Eye-Catching Beach Towels for Summer

From graphic eye motifs to tie-dye, our picks for attention-grabbing towels this season

When summer is approaching, it’s usually the swimsuit that beach-goers think hard about, and the humble towel is just an afterthought. Have a wander through the internet, though, and you will find there are bold beach towels that are just as attention-grabbing—and one size fits all. From sophisticated artist collaborations to bright, cheerful graphic designs, here are six beach towels that are so eye-catching, you might not even want to lay down on them.


Jac + Jack and Dinosaur Designs

Sydney-based apparel line Jac + Jack collaborated with Dinosaur Designs on Butterfly Cools ($239), a limited edition beach towel sporting a bold eye motif. These organic cotton towels are hand-loomed and hand-dyed by artisans in West Bengal and take three days to make.


Never a label to shy away from the audacious, Kenzo released several beach towels for the summer season and our pick is the striking “Eyes” design (€89). Made from 100% cotton, the towel’s eye motif covers one side, while the other is plain red—so you can flip your towel according to your swimsuit, or your mood.



This bright and ultra-cheerful Sunny Spot beach towel from Castle ($59 AUD) is sure to put you in a good mood. Made from 100% cotton velour and featuring playful tassels, this limited edition accessory is all about positive vibes.


Crafted from 100% light cotton printed terrycloth, the

H Piscine
beach towel ($510) by Hermès carries the brand’s signature elegance, but manages to be both fun and functional. It’s thick and luxuriant, but stows away well. And the pool tile pattern definitely makes clear that it’s ready to grace a lounge chair.



Though inspired by the ripples in the sand on desert dunes, Natori’s Copia beach towel ($30) appears to be part nature, part technology. The 100% cotton towel blends clashing colors—rusty orange and bright reds and neons—for a piece that transports you deep into the desert.

Saint Atma

The highly absorbent Blue Dream Watercolor Turkish Towel ($72) from independent design duo Saint Atma also doubles as a scarf. Each towel is made to order: they’re hand-woven on looms in Turkey, then dyed by hand in Brooklyn using low-impact black and grey dyes, resulting in a dreamy, one-of-a-kind pattern. Wrapping yourself after a dip in the water never looked more stylish.

Images courtesy of respective brands