SVSV: Sartor’s Habit


Sartor's Habit, the new SVSV collection debuting today, is the brand's take on truly bespoke clothing down to the hand-loomed 100% organic wool fabrics. With the usual renegade excellence that SVSV has built its name on, this (their third collection) mixes trademark streetwear-inspired silhouettes with bold adaptations of traditional fabrics. Versions of Afghani-style prints, houndstooth, plaids and other reinventions (woven on SVSV's own two looms) look particularly striking on jackets and coats with batwing sleeves, exaggerated collars and hoods.

The campaign, inspired by falling in love, tells a poetic story taken from a dream and was illustrated by Hellovon and shot by Kareem Black.

Also on Cool Hunting: Vonhideki, SVSV A Form of War, SVSV Aformofwar, Serum VS Venum

Josh Rubin

Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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