"They wonâ€™t go up your bum!" claims the New Zealand comfy-yet-cute underwear company Thunderpants. Started in 1995 by a couple of girls who wereâ€”in their own wordsâ€”"frustrated by an undie market which either had us squirming all day in wee lace numbers or flopping about in sexless granny bloomers," they designed what they term their "ideal undie." These colorful, well-cut knickers, made from a blend of 92% cotton and 8% lycra, are printed with original wood block graphics. We love the whimsical patterns featuring rodeo cowboys, workman's tools and artichokes, to name a few. (See more here.) Available in children's and men's sizes as well, all styles pictured are hipsters (click for detail), which start at NZ$25 from Thunderpants.
More stories like this one.
Explore the Latest
Keep exploring more content below.
A nostalgic group exhibition will pop up on the sand at the Miami Beach EDITION
The emerging talent speaks about alternative style, gender roles and what it means to make truthful design
An excellent, affordable amplifier that’s far friendlier for non-audiophiles while still cranking out the brand's powerful, warm signature sound
Our spectacular return to the small Nordic nation
Digging into the balance of timeless design and technical innovation
The beloved restaurateur prepares an outdoor feast in honor of the new Añejo Cristalino Organico from Jose Cuervo’s Reserva de la Familia
A comprehensive look at the beloved Japanese artist's work
A fiesta and siesta concept overlooking the splendors of Palmanova Beach
Art and science align for this powerful new exhibition in Bentonville, Arkansas