Vivetta Autumn/Winter 2010

Cheeky party frocks, Harlequin motifs and exaggerated curves from up-and-coming Italian designer Vivi Pontì

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One of the more interesting emerging fashion designers currently coming out of Italy, Vivì Ponti uses typically traditional materials and processes for her line of blouses, dresses and jackets. Designed under the moniker Vivetta, the collection emanates a clear reference to French couture with ’80s undertones, but also to more whimsical concepts such as the Venice Carnival and electro-pop.

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Ponti, born and raised in central Italy, works out of her studio in Milan but continues to produce the line close to her hometown. Allowing her imagination to take the reigns, the resulting collections indicate her ability to fuse a singularly experimental attitude with a completely wearable approach.

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Ponti also recently designed a series of dresses for Peaches Geldorf, of which she included versions “inspired by her choices” in the Fall 2010 collection. “I had to simplify and cool down the peaks of creativity in that project, so to be more in line with the market,” she explained.

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Vivetta sells in specialty boutiques around the world with a limited collection online.