As part of Wired’s in-depth profile on Instagram CEO Kevin Systrom, the 33-year-old discussed how he wants to clean up the internet—but it’s proving difficult. The company is using DeepText (a word categorization system) to try to filter “good” words from “bad” ones, but it’s tripping over cultural differences. For example, it stumbled over the British slang for cigarettes and plenty of Kanye West lyrics. In fact, every line of the first verse in “Famous” was blocked. Instagram now has the option for users to choose words they want filtered out, but Systrom is determined to keep working on it—and wants to make Instagram kind again. Read the full article at Wired.