The Pop-Up Pinhole Project

Help kickstart the flat-packed, DIY kit for medium format photography


UK illustrator and designer Kelly Angood has developed a cultish following from DIY and analog enthusiasts ever since releasing diagrams and a how-to video for creating a camera at home in 2011. Using 120 film, the camera—based on Hasselblad’s iconic shape—could be constructed with a design printed onto card stock. Now Angood is back with a new design that visually mimics classic twin-lens reflex cameras and works by pulling a cardboard tab to expose medium format film. “The Pop-Up Pinhole Project” has been launched on Kickstarter in an effort to put production and availability behind the clever design.


Having secured means of production—which will take place in the UK and utilize sustainable materials—Angood is looking for a boost from fans of her work to bring the camera to life. Called Videre, the device is essentially a camera obscura that briefly exposes medium format film to the given subject. Her work is a godsend to photographers wanting to work within the medium, since traditional equipment is hard to find and prohibitively costly.

Angood’s project has already exceeded its goal of £15,000 since launching earlier this month, but it’s not too late to secure your own kit for shipment in November 2013. In the meantime, Angood will be making the project available as a downloadable PDF to those who pledge by 10 July 2013. Follow the designer’s progress on the project blog and watch the Kickstarter video to learn more.

Images courtesy of The Pop-Up Pinhole Project