The world's best-selling computer game, The Sims, is about to experience a new level of exploration with "In The Hands of Artists," an exhibition that will explore the interactive nature of the game. Featuring work from the Communication Design, Design and Technology and Illustration programs of the Parsons New School for Design, it will run at the Chelsea Art Museum in New York from 19 April-12 May 2007. Much of the work, like the game itself, will blur the lines between reality, technology and art.
Projects range from machinima (Sims-created videos) to three-dimensional printing and painting and drawing and toy design. Simasticus (pictured above), an interactive media project, applies Sims game play to the real world. By using a Sims-based interface, the exhibition visitor will control devices that project images onto public areas. This allows visitors to communicate with the public using text, visually or through animated devices, provoking interaction between pedestriansâ€”much like one would do in the game.