Drawing Logos From Memory

In a recent study, 150+ Americans were asked to draw 10 iconic logos from memory as a test to see just how effective branding can be. The 10 logos chosen included Apple, Starbucks, adidas and more—and the results came back quite varied. From people “forgetting to bite the apple” in Apple’s logo to combining old logos with new ones, there were plenty of mistakes. That said, many near-perfect drawings appeared, with IKEA’s logo perhaps being the easiest to recreate. Take a look at all the illustrations at signs.com.