Louis C.K. recently filmed a comedy special at NYC’s Beacon Theater, and in a bold move decided to take on the endeavor entirely independently. Shying away from traditional forms of promotion and distribution, C.K. sold the special solely from his personal website for $5 a pop, showing how media can be distributed and profited from in the age of copyright warfare and free information. Check out his site to read C.K.’s statement about the success of his comedy experiment.