Sonos’ Sound Waves

Though many try to avoid the often undesirable wavy effect created by moire patterns, Sonos happily embraces it in the newest iteration of their visual identity. The widely celebrated “sound waves” that emanate from the Sonos logo as you scroll actually occurred as an accident during the design process. After taking notice, the team at Bruce Mau Design tweaked the graphic to amplify the effect, resulting in a beautifully relevant rebranding.