A Typeface for Rainbow Flag Creator Gilbert Baker

After the recent passing of artist and LGBTQ activist Gilbert Baker—who also created the all-important rainbow flag in 1978—NYC Pride and NewFest teamed up with Ogilvy & Mather and Fontself to create a typeface to honor the very special man. The typeface, called “Gilbert,” follows the flag’s design—with each character using one of its bright colors, albeit semi-transparent. The Ogilvy team says, “People can now raise the rainbow flag with every letter they type. By literally embedding the rainbow flag into the font we made it possible for everyone around the world to type with pride.” Read and see more at It’s Nice That.