Uniform Wares + MoMA Limited Edition Watch

A new modern, minimal timepiece made in collaboration between the museum and London design brand

In the six years since their launch, Uniform Wares has already garnered the attention of watch-lovers and design experts alike. In a time when the industry is dominated by oversized pieces complete with oft-unused additional functionality, Uniform Wares designs high-quality, well-priced minimal pieces—each infused with a simple, sophisticated style. Further refining their M40 line, the brand has partnered with NYC’s Museum of Modern Art and created an even more minimalist piece: the Uniform Wares M40 MoMA Exclusive. Only 150 watches were made for the collaboration and, while they utilize the original M40 case architecture, both the seconds-hand and date window have been removed, offering even more design clarity.

While Uniform Wares designs their products in London, this watch does sport a high-caliber, 7-jewel, Swiss-made movement and among other Swiss-made components. Perhaps what’s most interesting here, however, is the multi-layered dial. It clearly conveys something minimal, and yet with closer inspection, it’s revealed to contain vertical and radial-brushed and polished finishes. There are etched minute tracks and cut-out dial markings. The attention to detail is evident, but subtle. And all of this is set underneath a scratch-resistant sapphire crystal lens, and within their 33mm M40 lugless case. Rounding out the aesthetic attributes is a British shell cordovan leather strap specifically produced for MoMA. The crystal, case and strap are a beautiful frame to a rather special piece.

Uniform Wares M40 MoMA watch is available for $450 exclusively at the MoMA New York and MoMA Tokyo stores and at the MoMA online store.

Images courtesy of Uniform Wares

David Graver

David Graver

David Graver is Senior Editor at COOL HUNTING, and a contributor to various print and digital outlets. His areas of expertise include art, technology, travel, film, fashion, and hospitality, with further specialization in watches, spirits and cocktails. David represents Cool Hunting around the world at events including Baselworld, Milan Design Week, Miami Art Week, Tales of the Cocktail and New York Fashion Week, as well as gallery openings, product launches and cultural happenings.

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