British Airways’ Interactive Billboard

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With their new “Look Up” campaign, British Airways has unveiled a new custom-built billboard in London’s Piccadilly Circus. The display features a video presentation of a young boy, who points to the sky when a British Airways plane flies above in real life. The sign then prompts anyone who is looking with the flight’s number and origin. While not the first interactive ad of its kind, it does instill a healthy share of wonder and wanderlust while making use of modern technology.