Spotify’s Untapped Data Goldmine

Deborah Sussman's vibrant career, outlaw Instagrammers, the truth about yawning and more in our look at the web this week

The London-based music streaming service Spotify is sitting on a wealth of user data, thanks to its 40 million active users. Financial reports indicate the need for such services to monetize beyond subscription fees and advertising, and designer Brett Goldstein has a few ideas for them. While internal strategies may be underway, these possible applications take advantage of classic early fan lament (“I knew them before they were big!”) and listening analytics and tastemakers, who could be tracked by record companies to forecast future successful artists.