Adidas Carlo Gruber

Vintage Carlo-Gruber

Back in the 70s adidas had a brief, yet fruitful affair with a ski instructor named Carlo Gruber. Their love children, inspired by Austrian high fashion ski wear, were chic garments that looked hot on the slopes, in the lodge and over the runways. As love children often do, they unfortunately disappeared from the scene rather quickly.

This Fall adidas will reintroduce the line called Carlo Gruber, recreating a large portion of the original garments and augmenting with a few new items in the inspired style. By early August we'll see apparel, acessories, snow boots and of course sneakers. In two words this line is fucking fabulous! Makes me yearn for Gståad.

Among the items for a new millennium are sneakers with built in striped socks. Just when I thought I'd seen it all– built in socks. Practicalities aside, these are lots of fun. As you'd expect, they're being made in a limited run and will only be sold in select stores.

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Josh Rubin

Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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