A decade in the making (and costing roughly $4 billion dollars to construct), architect Santiago Calatrava‘s stunning, bone-like Oculus WTC Transit Hub opened to the public partially last week. It will take time for most to make their way down to scope out the spectacle, but in the interim, Cole Haan was the first brand to utilize the space.
For Cole Haan’s spring 2016 campaign, dubbed “The Art of Elegant Innovation,” Calatrava’s structure lends its striking angles and rounded infrastructure to the latest pieces in the ZerøGrand line. Shot by Sebastian Kim—who helmed last year’s campaign at another impressive architectural wonder, Eero Saarinen’s TWA Flight Center—the new images once again extend beyond the boundaries of advertising and seek to pair product and location with artistry and intelligence. Rounding out the visuals, the models are ballerinas Sara Mearns, Megan Fairchild and Gretchen Smith, and (for the first time) dancers Craig Hall and Adrian Danchig-Waring, who each strike stunning poses. It’s an extension of Cole Haan’s multi-year partnership with the New York City Ballet and another appropriate fit for the ZerøGrand silhouettes—specifically, the newly released Women’s ZerøGrand Perforated Trainer, Women’s ZerøGrand Stagedoor Sneaker and Men’s ZerøGrand Perforated Sneaker.
Explore the campaign and the latest from the ZerøGrand line at Cole Haan.
Images by Sebastian Kim, courtesy of Cole Haan