Neighborhoodies is the success story of a couple kids running a t-shirt business out of a basement apartment and 2 years later having a thriving 30 person company. As the name suggests, their t-shirts, hoodies and underwear shout out local pride. It's taking I Love NY to down to the street level, recognizing the individuality of different parts of town. But don't worry, it's not just about NYC and LA. They've got many more places covered.