Opening Ceremony BTW Roundup Presented by Motorola

Concluding a week of fashion exclusives, concerts and a catwalk show at a pop-up on the Hudson

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This week, CH was very pleased to announce the Opening Ceremony BTW pop-up, presented by Motorola. We were in sheer awe of the Opening Ceremony SS14 runway show that took place there, and even hosted a booth including fashion-forward wearable technology curated by Dr Sabine Seymour’s Moondial. Now that all is said and done, here’s a roundup of one of the SuperPier’s best features—the Sunset Takeover series.

Commencing on 6 September, designer Zana Bayne kicked off the Sunset Takeover. There, Bayne hosted a provocative brand presentation among DJs, dancers and a special performance by singer Kelela. Bayne’s design collaboration with Todd Pendu evoked a gothic world of bondage—coupled with voguing dancers from House of Ninja and DJs CREEP, this first foray was quite the success.


Designer Marcelo Burlon DJed along with musician Devandra Banhart on Monday, 9 September, in conjunction with a video screening of his newest collection, “Country of Milan.” Composed of T-shirts, sweatshirts, tanks and hoodies, the collection was shown in the round and was a celebratory night where many guests hit up the Motorola booth for playful photo shoots.

Raul Lopez, the new menswear designer of the brand Luar Zepo brought audiences to the Dominican Republic in the year 4000 the following night. Models walked among the crowd, DJ Zakmatic sported a headpiece designed by Lopez and hair-braiding met futuristic outerwear in a spectacular fashion.


At the grand finale of the Sunset Takeover series, sisters Lizzy and Darlene Okpo—the designers behind the label William Okpo—took a different route, hosting an event to support the Chipakata Childrens Academy by way of the charity 14+. The duo designed T-shirts and totes (which featured a print that was newly unveiled at the William Okpo SS14 collection presentation) and 100% of the proceeds went to the foundation’s newest endeavor.

Amidst the celebration and shopping, Opening Ceremony BTW provided a gathering point for the fashion world, with access to designers, exhibitions and previews of collections woven between performance and street-style gems. Shopping malls have always been social centers, but Opening Ceremony’s presence at the SuperPier brought that mentality to an exciting new level. OC took over the sunset and threw a series of engaging and jaw-dropping lifestyle and cultural events in the process.

Images courtesy of Largetail.