The Amazing Game of Recollection

A new iPhone app rewards good memory with discounts

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Putting a modern twist on the childhood matching game of Memory, the newly launched iPhone app REcollection tasks users to uncover product pairs for real-life rewards in the form of discount codes. Created by Dave Brown of the daily lifestyle blog Holiday Matinee, the app is not only a well-executed digital game, but a savvy marketing tool for participating companies at the same time. “We built this app because we wanted to turn people on to awesome products designed by awesome people,” explains Brown. “There’s no denying that feeling when you discover something super creative and this app lets you experience that 40 times over.”

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To play, users flip over two face-down “cards” from the board and try to match up products. The more boards you complete, the more discount-code prizes you win. Products featured on the game boards come from a roster of independent designers that includes Curse of the Multiples, Orange and Park, The Quiet Life and many others chosen by the Holiday Matinee team, while discount codes unlock incentives for lifestyle brands also hand-selected, like Toddland, Photojojo, WeJetSet, Feelgoodz and Holstee.

The memory-testing paid game app goes for $0.99 at iTunes.