There was a moment last night when I logged in to Flickr and the site was down. Instead of boring excuses laden with empty apologies there was this fun, engaging and on-brand message that turned the whole event in to a creative contest.
Arrggh! Our tubes are clogged!
Because this sucks*, we thought you might like to enter an impromptu competition to win a FREE PRO ACCOUNT!
Just print out this page and colour in the dots. When the site's back up, take a photo of your creation and post it to Flickr, tagged with "flickrcolourcontest".
Team Flickr will pick a winner in the next couple of days, and that lucky duck will get a free year of Pro.
* Seriously, we apologise for the unannounced downtime. We're working as fast as we can to get flickr.com back online.
Beautifully handled Team Flickr!