Google Chrome’s Quest to Kill the URL

Driven by security concerns, a desire to curb fraudulent sites and phishing attempts, Google Chrome’s usable security lead Emily Stark and her team aim to rework how the browser presents web addresses. Their goal includes the removal of long and complicated URLs—and two projects are currently underway. First, the just-launched TrickURI will help developers confirm URL accuracy. Second, Stark’s team is developing an alert system to complement Safe Browsing. In the long term, however, Stark plans to address how to refine the way Chrome displays URLs—revealing only what’s relevant for decision-making. As Wired reports, this will in no way change the underlying structure of the internet. Head there to learn more.