As alluring as Snapchat can be, and liberating when it comes to sharing with spontaneity as opposed to belabored editing, it’s been far from intuitive—especially regarding search. Today, the social media service unveiled their universal search feature making it far easier to find groups, publishers and friends. With its “Quick Chat” functionality, users can find exactly what they’re looking for quickly. That said, influencers and brands may pay the price as there’s less opportunity to toggle through and land on something else. Read more about other features over at Tech Crunch.