Montauk’s New Oceanside Sanctuary, Marram
Mindfulness and considerate design send soothing waves through this boutique hotel
Many assume that the serenity that once defined Montauk, the former fishing village at the easternmost tip of Long Island, has been usurped by throngs of individuals in search of a wild summer social scene. Rarities like Marram, a beautiful new beachfront property, are a reminder that peace, quiet and mindfulness were once the hamlet’s primary draw. Visitors to the hotel will recognize its bones as those of the beloved Atlantic Terrace hotel. Now, however, the central path to the ocean acts as a sand dune-accented strip that balloons into an open-air courtyard of activities—an outdoor heated pool with a view of the swell, and a restaurant that mirrors the hotel’s values. Weathered cedar and mahogany railings work with the sand and sun to soothe those passing through. This palette honors Montauk and ultimately rewards guests.
Marram encompasses 96 guest rooms, many of which are beachfront or offer views of the Atlantic. Each is oriented around the idea of an essential experience: delivering only what is necessary. Bare concrete floors and hand-textured tadelakt plaster walls do more than maintain minimalism, they actually keep the room cool. White oak pieces pair with reclaimed Suar wood furniture, complemented by custom-made jute rugs from In Residence. Custom ceramic bedside lamps round out the room’s tones, which include taupes and tans that reference the landscape. “Our goal is to align ourselves with the experience of this magically, naturally beautiful place,” Teach Mayer, Marram’s General Manager tells us.
“Atlantic Terrace was on an incredible piece of land overlooking the Atlantic and in walking distance to town, providing something that was impossible to replicate at almost every other resort in Montauk,” Atit Jariwala, the CEO and founder of hospitality company Bridgeton (Marram’s owner, and designer), says to us. “When the opportunity arose, we looked to purchase and retain the community-focused nature of Atlantic Terrace, while enhancing the experience and essential nature of the property.” For those seeking the thrills of Montauk, downtown’s a mere five-minute walk away. Anyone wishing to shy away from it can cozy up in their room, or sit around a fire pit on the grounds, which comes complete with marshmallows and roasting sticks.
“As a former fisherman’s village with horse ranches and quiet surf town vibe, Montauk has always had its own strong identity,” Jariwala continues. “As the town continues to change, properties get renovated, and trends come and go but the nature is timeless. Marram was designed to celebrate this—fresh ocean breeze, sand beneath your feet, and views of the horizon.” The name Marram even comes from the wild grass that grows along the dunes out east. It’s appropriate, for the sensations one feels watching a sunrise or sunset from Marram’s chairs, benches or balconies is wild—a wildness that predates the party scene and reminds visitors of the value in taking rest alongside the ocean at any time of the year.
Hero image by David Graver
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