How to Record an Album at the Apple Store

Prince Harvey is a true Apple Genius. The Brooklyn-based rapper was desperate to record an album, but after a series of equipment failures and an eviction left him stranded, he resorted to the only reliable recording space he knew: the Apple store in SoHo. Harvey spent every weekday for the next four months rapping and composing beats on the same display computer, while simultaneously dodging security and daily computer memory wipes to complete his album “PHATASS” (an acronym for Prince Harvey At The Apple Store: SoHo). Listen to his improvised production on The Daily Beast.