In celebration of the unique individuals that wear 3Sixteen, the denim-focused label recently created a series of videos showing off their customers’ talents and hardworking lifestyles. The trio of intriguing mini-docs, all profiling people in their homebase of NYC and cleverly titled “Singularities,” follows the dedicated coffee roasters at The Coffee Foundry, the skilled tattoo artists at Invisible Ink and the laid-back drummer Jahphet Landis. Directed by Kellen Dengler, the vignettes capture each of their subjects without ever mentioning 3Sixteen. This subtle brand-building project, much like their clothing, keeps it about the product not the name.
We had the pleasure of getting to know just how the clothing company works when we collaborated with Andrew Chen and the 3Sixteen team late last year on a series of ties made from locally-sourced wool in Manhattan’s Garment District. Like everything the brand produces, the attention to detail and commitment to craft really shines in each of the four styles, with a simple label hand-sewn on the back.
Dengler and the team are still searching for the fourth subject for the Singularities series. If you think your talents deserve some airtime, submit your work using one of their various online platforms for the project before 1 April 2011. To get your hands on one of our remaining collaborative ties, check them out in our online shop, where they sell for $80 each.