Why Memes Use the Same Font

No matter how diverse their images or messages may be, internet memes are bound by one common thread: their font. That bold, white lettering is actually a typeface called Impact, and was released in 1965 by designer Geoff Lee. After becoming a “core font for the web” and securing a spot in Microsoft Paint, it reached international meme-dom when an explosive “I can haz cheezburger?” cat meme pushed it past its tipping point, spreading the typeface far and wide.