Student designers Antonina Kozlova and Kanokpon Yokchoo from the Anhalt University of Design started a T-shirt brand whose packaging is not only sustainable, but also useful. The innovative packaging—a spiral paper tube which the shirts are shipped inside—doubles as measuring tape. Simply unravel the 100% recycled paper tube, and a colorful tape-measure is the result. See more at thedieline.
10pt’s Clever Sustainable T-Shirt Packaging