Knight Mills + Goodhood Limited Edition Floor Runner

Sourced and crafted in Santa Fe, each rug takes over 25 hours to weave on America's only Jacquard loom


In 2007, Goodhood opened its doors on a back street in Shoreditch, promising Londoners a curious collection of clothing and home goods. Last September, founders Jo Sindle and Kyle Stewart expanded their inventory and moved shop a block away to a larger space on Curtain Road, which houses the cult brands they’ve become synonymous with as well as their own collaborative projects.


The latest of which is with Sacha Mills of Knight Mills. Together, they created a limited edition floor runner. Woven by hand on a Jacquard loom, which is the only one of its kind in the USA, each rug takes 25 hours to weave. The initial set-up of the loom takes many hours before weaving can even begin, making each runner a true study in patience and perfection. In addition, every element of the rug is sourced from Santa Fe, New Mexico—from the hand-dyed Merino wool to the weaving itself.


Calling on a traditional Native American motif, Mills incorporates a medicine wheel design with two crossed arrows, each representing the circle of life and friendship respectively. Noting a complex ancestry with both Welsh and American heritage, Mills dedicates the rug to her grandfather by naming it Muroc Falls after the Air Force base at which he served as a test pilot. Each runner will come in a bag with its date of release airbrushed onto the side, along with a set of military dog-tags also with the date embossed into them.

The Knight Mills + Goodhood Muroc Falls runner launches in-store and online today, 28 November 2014, and will sell for $1,464.

Images courtesy of Knight Hills + Goodhood