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Sonno Mattress

Josh Rubin

Before I even get in to the details, just understand the beauty of this mattress is in the packaging and shipping.

Over the weekend I helped a friend assemble a new bed from DWR. Among the many packages was a very dense roll that was labeled Sonno Prima, the name of the mattress he had ordered. We looked at it with confidence that there was some mistake– how could a roll 12 inches in diameter unfurl to be a usable mattress? Reluctantly we removed the plastic cover. Immediately the thing sprang to life, dispelling all mystery. Within moments it was a full height, full firmness mattress. Even better, it’s super comfortable.

COOL HUNTING always gets permission to use the images we publish; however, as an independent publication, we cannot afford to continue fighting unfair claims of copyright infringement, so the images have been removed from this post.

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Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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